Supporting Families
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Items filtered by date: Sunday, 04 April 2021

Daniel Smith, the controversial new 'tough-love' Headteacher of Pimlico Academy appointed in September and now engaged in a battle attracting national media coverage,  was previously employed at the notorious Ebbsfleet Academy in North Kent for four years from September 2013, ending as Associate Principal. This was also a tough-love school, under its Principal Alison Colwell, who made the school’s approach crystal clear when she left the school in 2019, publicly blaming white working-class parents for her difficulties.

By coincidence, I also wrote about Mr Smith back in 2013 when he was an Assistant Principal at The Quest Academy in Croydon, on the occasion when he sent an email to a parent at Swan Valley School (subsequently Ebbsfleet Academy). The parent was politely questioning Swan Valley about the principle of a very restrictive home school agreement insisted on by the school, the email  (excerpt reproduced below) unlawfully threatening her with the possibility of applying for a court-imposed parenting order under the Academy’s Code of Conduct if she would not sign it. The school was not even an academy at that time so could not have had such a Code of Conduct. 

Mr Smith subsequently took up a post at Swan Valley, which continued the policy of threatening legal action for ‘difficult’ parents as it developed its tough-love policies. The unfortunate consequences of these are outlined in various articles, typically here, which also demonstrate that the many claims about its success were false and that confrontational leadership does not work, as is also apparent in the current drama at Pimlico. If Mr Smith is forced out, as seems increasingly likely, it will not be the fault of the students, but of those who mistakenly appointed him.